About
Jeena Roy
Fashion Designer
Born from a passion for fashion and a deep connection to her roots, Jeena started Serah Design to bring the vibrant elegance of Kerala’s traditional attire to women everywhere. Each piece in our collection reflects the beauty of ethnic Indian clothing, blending timeless craftsmanship with modern style.
At Serah Design, we celebrate the richness of Indian heritage, with a focus on quality, comfort, and cultural authenticity. Whether you’re dressing for a festival, a family gathering, or simply embracing your everyday style, our designs aim to make every woman feel confident, graceful, and connected to tradition.
Thank you for being a part of our journey.
With love,
Jeena Roy of Serah Design
The Philosophy
At Serah Design, we believe that fashion should fit you—not the other way around.
Every woman deserves clothing that complements her body, feels comfortable to wear, and reflects her unique sense of style. That’s why we focus on creating pieces that are thoughtfully designed, well-tailored, and made to fit real people, not just standard sizes.
We understand that finding the right fit can be a challenge, so we take care in every cut, stitch, and silhouette to ensure that our clothing moves with you and makes you feel your best. Our designs honor both tradition and individuality, offering elegance without compromise.
Because when your clothes truly fit, confidence comes naturally.